Tropicana #YourBestYou

To celebrate Tropicana’s 70th anniversary, I had the opportunity to help bring a little sunshine to the middle of a cold Times Square. Over four days, we welcomed thousands of people into our orange-shaped dome for the #YourBestYou pop-up—an interactive experience designed to spread positivity and bring the brand’s new platform to life. From creating custom video messages to picking inspiring notes off a larger-than-life orange tree, every touchpoint was crafted to make people smile. Seeing our content light up a Times Square billboard in real-time was a highlight—and a true reminder of the power of thoughtful, engaging brand experiences.