About me
Hi, I’m Kris—a digital marketing strategist with over 15 years of experience turning brand stories into business results. I’ve worked both agency- and client-side, developing strategies and creating content that builds brand equity, sparks community, and drives real impact.
Journalism taught me how to tell great stories. Analytics taught me how to make them matter. I believe the most compelling brand stories aren’t just well told—they’re told at the right moments, in the right spaces, and to the right audience. That’s where real connection happens—and where brands earn lasting relevance.
Outside of work, you’ll usually find me on the sidelines—either coaching my kids’ teams or cheering on my favorite ones. Sports have always been a huge part of my life, and I bring that same energy, teamwork, and competitive spirit to everything I do.
EXPERIENCE
imkrismcd.com, Lawrence, Kan.
FRACTIONAL MARKETING DIRECTOR & EXECUTIVE ADVISOR | Dec. 2023 – Present
44 Pro, San Marcos, Calif. (Remote)
MARKETING DIRECTOR | Oct. 2022 – Nov. 2023
True Temper Sports, Memphis, Tenn.
CONTENT & MARKETING STRATEGY LEAD | Feb. 2018 – Nov. 2023
VML, Kansas City, Mo.
CHANNEL SUPERVISOR | May 2015 – Dec. 2017
MMGY Global, Kansas City, Mo.
SOCIAL STRATEGIST | Sept. 2013 – May 2015
rei digital media — Overland Park, Kan.
DIGITAL STRATEGIST | March 2010 – Sept. 2013
Blue Valley Southwest High School — Overland Park, Kan.
VARSITY HITTING COACH | July 2012 - August 2013
The Barstow School — Kansas City, Mo.
HEAD BASEBALL COACH | July 2010 - June 2012
Get Hits, Inc. — Mission, Kan.
MARKETING MANAGER and BASEBALL COACH | May 2008 – March 2010
EDUCATION
Baker University — Baldwin City, Kan.
Bachelor of Science in Mass Media
Your move.
If you’ve read this far, we probably know each other already (I appreciate you) or are meant to work together. Send me a message and let’s make it happen.